The Challenge:

Tech is booming and the steel industry is far behind its times. Felux is on a mission to revolutionize the global industrial industry with the world's best technology; creating a brand and website that still spoke to their audience (older generation) while also representing new-age technology and innovation was the biggest challenge.

The Outcome:

Felux's new brand and website was thoughtfully crafted with a strategic visual identity, compelling imagery and a clean and appealing user interface. The website is transparent, easy to navigate, has clear call-to-actions and represents the company's vision of digitizing and modernizing the steel industry while also keeping it's historical charm.  

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Explore more of Felux's new website

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