For this project I led the rebranding and website redesign for Felux, Inc. I had the great pleasure of working directly with Felux's CBO/CEO, Dallas Hogensen, through the entire process.
Principal Designer + Webflow Developer
April 2020-July 2020
Sketch, Zeplin, Webflow
Tech is booming and the steel industry is far behind its times. Felux is on a mission to revolutionize the global industrial industry with the world's best technology; creating a brand and website that still spoke to their audience (older generation) while also representing new-age technology and innovation was the biggest challenge.
Felux's new brand and website was thoughtfully crafted with a strategic visual identity, compelling imagery and a clean and appealing user interface. The website is transparent, easy to navigate, has clear call-to-actions and represents the company's vision of digitizing and modernizing the steel industry while also keeping it's historical charm.
Explore more of Felux's new website