Industrial B2B SaaS Startup

Created by steel and technology professionals, Felux is inventing a platform for the industrial industry to connect, transact and manage every aspect of their business through the worlds’ best technology. 

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About

the project

For this project I led the rebranding and website redesign for Felux, Inc. I had the great pleasure of working directly with Felux's CBO/CEO, Dallas Hogensen, through the entire process.

Role:

Principal Designer + Webflow Developer

Date:

April 2020-July 2020

Tools Used:

Sketch, Zeplin, Webflow

The Challenge:

Tech is booming and the steel industry is far behind its times. Felux is on a mission to revolutionize the global industrial industry with the world's best technology; creating a brand and website that still spoke to their audience (older generation) while also representing new-age technology and innovation was the biggest challenge.


The Outcome:

Felux's new brand and website was thoughtfully crafted with a strategic visual identity, compelling imagery and a clean and appealing user interface. The website is transparent, easy to navigate, has clear call-to-actions and represents the company's vision of digitizing and modernizing the steel industry while also keeping it's historical charm.  


Explore more of Felux's new website

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© Rebecca Marion Design, LLC 2020. All rights reserved.